The site offers visitors more information on how Americans are rethinking what
it means to retire and presents findings from "Rethinking Retirement: Four
American Generations Share Their Views on Life's Third Act," a landmark
study by Charles Schwab and Age Wave. In addition to reading the cross generational
conversations on the site, visitors can review study findings and use peer comparison
tools that allow them to benchmark their preparation for retirement and views
on wealth against other individuals of multiple generations.
"We took a deeper look at four different generations in America through
the 'Rethinking Retirement' study and found that Americans are shifting the
way they want to spend their years in retirement," notes Andy Gill, senior
vice president, investor services, at Charles Schwab. "Schwab is committed
to providing the tools and opportunities to help people plan their financial
futures, while continuing the conversation on these important topics, and the
'Rethinking Retirement' Web site does just that."
The site's initial conversation featured Chuck Schwab and Carrie Schwab Pomerantz,
who offered their thoughts on what retirement means to them. This conversation
is archived on the site along with today's newly published dialogue.
Angela Birmingham and Don Bakhaus, two regional executives at Schwab, are featured
in the next conversation on the "Rethinking Retirement" Web site.
Birmingham is a regional branch executive for Schwab's Midwest Region, and shares
her perspectives as a member of Generation X. Bakhaus is a regional branch executive
for Schwab's Southwest Region, and offers his point of view as a representative
of the Baby Boomer generation. Each oversees more than 150 financial consultants
across multiple cities and demographics.
"At the end of the day, I think we're all looking for some combination
of education, tools and relationships. Finding the balance between getting help
and helping ourselves is really the best way to plan for our financial futures,"
says Birmingham. Bakhaus notes, "our conversations are typical of what's
happening throughout America when people discuss their vision of retirement.
We hope visitors enjoy our perspectives and continue to visit the site for future
series installments."
For More Information
More information on the study is available at rethinkingretirement.schwab.com,
along with a self comparison tool (rethinkingretirement.schwab.com/survey) and
an ongoing series of cross-generational discussions on retirement.
About the Study
"Rethinking Retirement" was initiated by Schwab in collaboration
with Age Wave. All data collection and analysis was conducted online within
the United States by Harris Interactive. A total of 3,866 interviews were conducted
between March 28 and April 22, 2008. The sample is representative by age, gender,
race, income, investable assets, education and region for each of the four generations
studied. An oversample was conducted by generation among the major non-White
ethnic groups (Hispanics, African Americans and Asians) to ensure adequate representation
by ethnicity across all generations. No estimates of theoretical sampling error
can be calculated: a full methodology is available.
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