Document sans nom
Document sans nom
   
 
   
  HOME
   
  NEWS
  All articles on Boomer market
   
  SERVICES
Consulting services
Custom marketing research
Conf/ trainings / speakings
Cnovations - strategic watch
 
DOCUMENTS - STUDY
Market reports
Trends documents
Books
Date Base
 
CONFERENCES
Examples
Selling to seniors
 
FREFERIC SERRIERE : EXPERT
Expertise

Strategic follow-up

 
HERVE SAULNIER : EXPERT
Expertise
 
MEMBRE
Advertisement
Direct Marketing
Presse Release
Internet Marketing
Packaging - Design
 
YOU WANT TO :.
create you company on Boomer marketing
looking for investors
invest in a good project
find partners
 
get informations as journalist
 
OUR PROF. WEB SITES
leMarchedesSeniors.com
theMatureMarket.com
agetimeseconomie.com
leMarchedesSeniors.be
50plusmarkt.be
RHSenior.com
theMatureMarket.co.nz
Mercadodeslosmayores.com
MercadodosSeniores.com
50plusmarkt.com
 
CONTACT
Contacts
 



Home > All articles

 

How will society and businesses adapt to the reality of an aging population?

Document sans titre Retirees have changed and their exploding numbers require that both society and businesses evolve. The data revealed by four consecutive editions of the AXA Retirement Scope allow us to draw the emerging portrait of a new generation of retirees, as well as uncover a few directions to better adapt to the phenomenon of an aging population.

Old: new definition yet traditional roles remain

In the past, the end of active life meant the beginning of old age. Today, it is the loss of autonomy or illness that heralds this beginning. Our retirees can now expect to enjoy 21 years of retirement before turning old... at 79! However, here as anywhere else in the world, a consensus remains: the social role of retirees is to transfer knowledge and skills. A supporting role in caring for the children also continues to be universally recognized. The new demographic context offers an opportunity to better value these roles in the future.

"It is the whole context of old age that is being transformed," explains Robert Landry, Executive Vice President, Life Insurance and Financial Services, AXA Assurances. "This transformation is an opportunity for society to fully recognize and actively seek and facilitate the contribution of these 'young retirees.' Businesses will also want to understand the new context in order to adapt their products and services as well as their way of doing business - this is the case at AXA," Mr. Landry added.

Working longer? Yes but only by choice

Canadian retirees are divided regarding delayed retirement age, although those in favour have increased by 7% since 2004, to reach 42% in 2008. Quebecers remain mostly unreceptive to the proposition (only 29% are in favour). If we consider that 58% of active Canadians would like to pursue a remunerated activity after retirement, the message is clear: working beyond the retirement age is fine, but it should remain a personal, not a forced decision. Interestingly, 92% of our retirees consider themselves able to provide quality work. It will be up to employers to tap into this rich source of experienced workers, although at the cost of offering more flexibility.

Financial self-sufficiency: an inescapable reality for which we are preparing earlier than ever

Increased life expectancy will most probably force our retirees to care for their aged parents: the fastest growing population segment in the world today is that of the 85 and older! Our new retirees will need to be very self sufficient to finance their retirement, since they will be less able to count on the capital gathered by their parents or the help of children or workers that have become too few. In Canada, it is now generally agreed that individuals are first responsible for financing their own retirement, with the secondary help of the state or employer. Life insurance emerges as a choice strategy: 67% of active Canadians are using it to help finance their retirement. Today's active starts saving earlier than in the past: in 2004, the average age for preparing for retirement was 34, it now stands at 30. Saving options that offer a good return on investment and that are adapted to all stages of active life will be needed more than ever.

Living in one's home: not a synonym for boredom and isolation

The great majority of Canadian retirees live at home (96%). Our retirees generally own their own home (84%). If 33% of our retirees travel, most remain at home to enjoy their favourite activities. One third (31%) regularly practice a sport; gardening keeps 22% busy, culture and reading, 14%, as is the case for taking care of grand-children or the family in general. Community
life is not neglected: 26% of retirees, most often women, do volunteer work.

Taking active care of one's health: watch out for stress

The new generation of Canadian retirees is in better shape than ever, especially when compared to their counterparts in the rest of the world: 40% of our retirees say they are "in very good health" against only 23% for the international average and 27% for Quebec. Our seniors take an active part in keeping in shape by practicing a sport and watching what they eat. This preventive attitude is good news for the government since many of our retirees (67%) count mostly on public health insurance in case of illness, although Quebec has a larger proportion of privately insured (54% are insured by the state). Not counting pollution, stress is the number one health enemy for 78% of retirees, well ahead of tobacco and junk food. Since stress also affects a large proportion of actives (87%), it is expected that this phenomenon will deserve the special attention of health professionals or public health agencies.

Taking care of one's appearance, while agreeing to become old

Our retirees appear to feel comfortable with their self-image, and to accept with serenity the physical signs of aging: less than 5% would consider undergoing cosmetic surgery that would make them look younger. While caring of their general appearance, our retirees are also among the least likely in the world to use products to prevent the effects of aging. They seem to count more on a healthy lifestyle to remain young.

Technology: an every day ally

Our retirees spend as much time as actives do on the Internet, whether they use it to exchange email messages (86%), find information (82%), carry out banking operations (46%) or follow daily news (49%). They are however less likely to use it for shopping. Already in 2005, 59% of retirees had a computer, 55% an Internet connection and 51% a mobile phone. The cliché of the older person overwhelmed by new technologies now appears be obsolete... Our retirees will be better informed than ever, connected with their family and other retirees and, mainly, able to express themselves!

 

By KS Date 06-09-2008

 

 

Document sans nom
-Mes ouvrages
-BOOK
club du marché des seniors

 

-Chronicles

Avoir une vision globale pour conquérir le Marché des Seniors

Le vieillissement de la population est un phénomène mondial

L’effet du vieillissement de la population sur la consommation

Vers un recul de la vieillesse

Vers la maturité psychologique

Les conséquences économiques du vieillissement de la population

Les baby-boomers : la génération qui va tout changer

Vers un ralentissement de la société ?

Vieillissement de la population : vers plus ou moins de consommation ?

Consommation : nous sommes à un tournant

Vers un marketing sans âge (« ageless »)

Comprendre les valeurs des 50 ans et plus

 
-WHITE PAPERS
 
Who are Baby boomerss ? (French)
 
âge cognitif - âge subjectifSubjective age (French)
 
âge cognitif - âge subjectifSenior Strategic
 
"Profils Valeurs Segmentation" Understand Baby boomers with this segmentation.(French)
 
 
Document sans nom
Contacts

© Senior Strategic Network