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Consulting services
on Baby boomers market

Senior Strategic engages in select strategic consulting projects that empower clients to effectively capitalize on the rapidly growing Baby boomers market.

Our team specializes in:

* Strategic planning based on solid facts, innovative ideas, and imaginative cross-functional expertise to help organizations develop impactful approaches to their brand positions, corporate messaging, marketing, sales, advertising and public relations strategies, and activities

* Cutting-edge brainstorming processes to generate new, innovative ideas and strategies for the healthcare, pharmacy, consumer packaged goods, general merchandise, entertainment, retail, travel and leisure, food and beverage, financial services, housing, and automotive industries that leverage the goals, needs, wants, and challenges of an aging population

* Business development guidance to help identify new products, line extensions, venture development, or acquisitions poised to maximize the opportunities being created by predictable demographic shifts

Over 50 studies conducted world wide

Senior Strategic has conducted over 50 studies on Baby boomers market word wilde in many fields of activities. These were conducted in severals countries such as Asia, Europe or in one specific country such as the US.

Senior Strategic Headquarters - 22 rue Docteur Greffier - 38000 Grenoble - France
Tel : +33 (0) 1 46 36 53 27 - Email : info@thematuremarket.com

 

 

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-Mes ouvrages
-BOOK
club du marché des seniors

 

-Chronicles

Avoir une vision globale pour conquérir le Marché des Seniors

Le vieillissement de la population est un phénomène mondial

L’effet du vieillissement de la population sur la consommation

Vers un recul de la vieillesse

Vers la maturité psychologique

Les conséquences économiques du vieillissement de la population

Les baby-boomers : la génération qui va tout changer

Vers un ralentissement de la société ?

Vieillissement de la population : vers plus ou moins de consommation ?

Consommation : nous sommes à un tournant

Vers un marketing sans âge (« ageless »)

Comprendre les valeurs des 50 ans et plus

 
-WHITE PAPERS
 
Who are Baby boomerss ? (French)
 
âge cognitif - âge subjectifSubjective age (French)
 
âge cognitif - âge subjectifSenior Strategic
 
"Profils Valeurs Segmentation" Understand Baby boomers with this segmentation.(French)
 
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