Home Custom market research on baby boomers market Custom Market Research In-depth custom research and strategic consulting through advanced interviewing and analytical techniques. Senior Strategic turns data into insightful information to help you make wise business decisions and implement successful marketing plans. Our methodologies and analytics produce outcomes that will drive decision-making. Hands-on leadership by senior level staff at every stage of the research process ensures that powerful statistical findings are translated into easy-to-understand text and graphics, providing real insight and value for assured decision-making. Senior Strategic offers a complete toolbox of quantitative and qualitative market research approaches and designs a solution that best addresses your business problem. Our use of the most advanced techniques, along with our state-of-the-art hardware and software systems guarantees a comprehensive, “cutting edge” solution. Senior Strategic's Custom Market Research Capabilities: Focus Groups/Virtual Focus Groups In-Depth Interviewing Intercept Interviewing Mystery Shopping Online Research Telephone Surveys Mail Surveys Usability Testing FDA-Related Research/Label Comprehension We offer customized market research studies that are conducted among consumers, business executives, patients and healthcare professionals in the following areas: Strategic Research Attitude & Usage Studies Benefits Studies Claims Substantiation Equity Extension & Business Idea Evaluations Gap Analysis Image Studies Key Driver Analysis Legal Research Market Segmentation Marketing Sizing & Structure Positioning Studies Price Elasticity Studies Private Equity Due Diligence Product & Service Segmentation Program Evaluation Time Series Analysis New Product Development & Brand Repositioning Awareness & Trial Tracking Product Testing (Blind & Branded) Concept & Brand Positioning Evaluation Concept/Product Testing Concept Screening Distribution Channel Effectiveness Image & Awareness Among Employees, Consumers, & Distribution Channels Label Comprehension/Readability Studies Market Needs, Consumer Attitudes Assessment Name Testing Package Testing Pricing Analysis and Testing Product & Line Optimization Recognition Studies Risk Minimization Studies Advertising Research Brand Equity/Testing Celebrity Screening Communication/Persuasion Testing Continuous & Point-in-Time Tracking Print Ad Testing Reader/Listener/Viewer Studies TV Ad Pre-Testing - Concept & Storyboard Methodologies TV Ad Post Production Testing - Online, In-Home, or In-Person Intercepts Legal SurveyResearch and Expert Witness Services Trademark & Trade Dress Law: Secondary Meaning Confusion and Infringement Genericism/Distinctiveness Dilution Trademark Disparagement Advertising Perception and Comprehension Claims Substantiation Other Disputes Involving Consumer Perception and Behavior Critiques of Third Party Surveys Direct Mail Modeling Optimization Studies Segmentation Studies Satisfaction and Retention/Loyalty Business-to-Business and General Consumers and Patients Employee Satisfaction Internal and External Customers Voice of the Customer   Senior Strategic Headquarters - 22 rue Docteur Greffier - 38000 Grenoble - France Tel : +33 (0) 1 46 36 53 27 - Email : info@thematuremarket.com